We are
Cummins.
This is
our brand
expression.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EVERYTHING WE’VE DONE OVER THE LAST 100 YEARS HAS BUILT OUR GLOBAL BRAND. IT’S WHO WE ARE. IT’S SOMETHING WE CELEBRATE AND PROTECT.

THESE ARE NOT BRAND GUIDELINES. WHAT YOU’LL FIND HERE IS THE ESSENCE OF OUR BRAND — ITS SPIRIT. SEE HOW WE EXPRESS IT — TO OUR EMPLOYEES, OUR CUSTOMERS AND THE WORLD.

Our brand story

Our Inspiration

Learn why our brand platform, For a World That’s Always On, is important to us and how it captures the essence of all we do.

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Brand Essentials

Get an introduction to our key brand elements and guidance on how we use them by watching our short Brand Basics films.

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